Traxon | e:cue
Industry
B2B, Lighting, Technology, Manufacturing
Traxon Technologies, together with its brand e:cue, delivers architectural lighting and control systems worldwide. They partnered with Getfused to modernize their identity, unify their brand architecture, and ensure global audiences experienced consistency across every touchpoint.
Traxon and e:cue needed a refreshed brand that honored their legacy while positioning them for growth in a competitive, design-driven industry. Beyond modernizing the logo, the challenge included developing a brand hierarchy that clearly differentiated the Traxon and e:cue brands and creating consistency across Traxon’s product lines. The visual identity had to be translated across web, print, and global platforms to reinforce brand strength and clarity.
Defining Brand and Strategy
Our relationship began with branding. We refreshed the Traxon logo and developed a full brand hierarchy that aligned Traxon, e:cue, and Traxon’s product families under one consistent visual system. This work clarified how the brands related to one another and gave us the foundation for expanding into web and marketing strategy.
Designing and Extending the Brand
With a modernized identity and brand structure, we redesigned the Traxon website and rolled out multi-region, multi-language deployments. We also developed specification sheets, product information architecture updates, and content entry processes to ensure product data was consistent and accessible across hundreds of SKUs. Beyond digital, we extended the brand into highly designed print materials and marketing collateral, bringing the visual system to life across every channel.
Scaling and Supporting the Global Presence
Our role expanded into continuous support and optimization. We executed SEO audits and recommendations to increase visibility, deployed ongoing content updates for Traxon and e:cue, and provided quarterly reporting, Gravity Forms updates, and content management to keep the sites performing. This ongoing support ensures the Traxon and e:cue brands remain aligned, scalable, and consistently presented worldwide.
Our partnership with Traxon strengthened their brand presence, improved clarity across product lines, and created a cohesive experience that supports global growth.
Increase in web traffic
Increase in Organic Search Traffic
Increase in new users
Getfused created a modern brand system for Traxon and e:cue, then extended it through web design, print, SEO, and ongoing support.
- Visual Branding
- Brand Architecture
- User Experience Design
- Logo Design
- Web Design & Development
- Print Material Design​
- SEO Audit
- Gravity Forms
