Pro AV Systems is a full-service audio visual company serving educators, businesses and government facilities throughout the New England area. Historically, Pro AV focused their marketing efforts on more traditional channels such as tradeshows and sponsorships, with content creation and social media as a secondary focus. With a goal for steady year-over-year growth, Pro AV came to Getfused looking to expand their marketing efforts to generate brand awareness in key markets and generate qualified inbound leads that would convert to business.
Getfused began our engagement with Pro AV starting with a marketing audit and strategy. The audit uncovered several recommendations for optimizations to existing marketing efforts and strategic recommendations for expanded marketing efforts across several marketing channels. Following the strategy, Getfused has partnered with Pro AV as their agency of record to execute on the strategy across digital marketing channels, traditional design and most recently a new web presence. Our efforts have proven YoY positive return on investment and ad spend leading to continued steady growth.