DATRON Dynamics has been the sole provider of DATRON CNC milling machines, tooling, service, and support in North America since 1996. With an East Coast headquarters NH, and a West Coast division in CA, they combine all the benefits of DATRON AG’s German-engineered CNC technology with first-class sales, service, and support. After working with a marketing partner for several years, DATRON was seeking an external perspective on how their marketing was performing and opportunities for growth.
Getfused initially partnered with DATRON to provide a comprehensive brand, marketing and web audit to unveil how each were performing and opportunities for improvement. Findings from the audit lead to Getfused working on an improved website that better showcased the visual brand and provided a better user experience for users. Our findings also lead to Getfused taking over the execution of marketing efforts to improve paid search and begin a comprehensive paid social, email marketing and SEO strategy.