Needham Bank


Needham Bank has been helping build strong communities since 1892. Now over 125 years later, Needham Bank is serving customers in Greater Boston, MetroWest, and beyond with the same steadfast community values they were founded on.


Getfused has partnered with Needham Bank for over 10 years providing web design, development and SEO services.  During this tenure, Getfused has worked with Needham Bank on three iterations of their web presences to keep up with their evolving brand, consumer needs and web best practices.

  • Web Design & Development
  • SEO Research and Strategy
  • Content Strategy and Writing


Getfused worked with Needham Bank to take their brand and online presence to the next level, by adding functionality to improve the user-experience, utilizing a robust and flexible Content Management System (CMS), adhering to current web standards, following ADA compliance requirements, and maintaining a highly responsive design across all devices. 

Getfused partnered with Needham Bank to ensure the execution of the Bank’s most important goals: 

  • Strengthen their brand position
  • Engage target audiences with strong calls to action
  • Improve web technology and operational efficiency

User Experience

As part of their web redesign, Getfused performed the following services to inform and execute ideal user experience: 

  • Card Sorting
  • Architectural Diagram
  • Tree Testing
  • Wireframes
  • First-Click Testing
  • SEO/Content Strategy


Needham Bank’s recent web redesign enhanced existing brand styles through the integration of sophisticated elements surrounding imagery and interactivity. This was accomplished while strategically preserving areas of white space, ensuring a pristine and visually gratifying layout fostering a sense of ease and clarity for all visitors.

Moreover, the deliberate inclusion of interactive UI elements and seamless scrolling effects serves to augment user engagement, elevating the overall browsing experience to unparalleled levels of professionalism and elegance.

Content Writing

As part of their most recent web redesign project, Needham Bank took the opportunity to work with Getfused to improve their search engine optimization via keyword research that influenced the web architecture and web content. 

This SEO research and strategy project focused on the following: 

  • Review and audit of past keyword research, SEO presence, existing content, and analytics
  • In-depth keyword research
  • Competitive analysis
  • Content silo / architecture recommendations 
  • Creation of content briefs for major pages across the site
  •  Writing of full content for 20+ pages across the site

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