MountainOneBank
Industry
Financial Services, Banking
MountainOne Bank is a community bank serving individuals and businesses across Massachusetts. It partnered with Getfused to redesign its website, focusing on user experience and ensuring customers could easily access the tools and information they need.
The MountainOne site needed modernization and simplification to better align with customer expectations. The challenge was to create a design that balanced functionality, compliance, and brand consistency while making everyday tasks like finding account information, accessing online banking, or exploring services intuitive and seamless.
Planning the User Experience
We began with a UX strategy focused on navigation, accessibility, and mobile usability. Our planning centered on mapping customer journeys to speed up and simplify key banking tasks.
Designing a Clear, Modern Site
The redesigned site featured streamlined navigation, improved page layouts, and a refreshed visual style aligned with MountainOne’s brand. Design choices emphasized clarity, readability, and accessibility, ensuring that new and returning customers could quickly find what they needed.
Improving Customer Access
With the new site launched, MountainOne customers have a simpler, more intuitive experience. From easier login access to clearer service pathways, the redesign improved usability while reinforcing trust in the brand.
Our work with MountainOne Bank transformed their site into a modern, user-friendly platform that improves customer access and strengthens their brand presence.
Increase in web traffic
Increase in engaged visitors
Increase in form submissions
Getfused provided UX strategy, web design, and site development to deliver a streamlined, accessible website for MountainOne Bank.
UX Strategy & Planning
Website Redesign
Navigation & Information Architecture
Accessibility & Mobile Usability Enhancements
Visual Design & Brand Alignment
Site Development & Launch Support
