Adeptia
Industry
Technology, Data Integration & Automation
Adeptia initially partnered with Getfused to conduct a comprehensive marketing audit, which quickly turned into embedded marketing leadership and ongoing execution. The goal was first to strengthen and optimize an already-running marketing program, then to hold the center when a key team member departed and a search for their replacement began.
The Challenge
Marketing does not pause when a seat opens up. Adeptia had campaigns in flight, a pipeline to feed, and leadership and board expectations that did not soften because a role went vacant. The company needed more than a contractor filling hours. It needed someone who could set direction at the strategy level while running the day-to-day across channels and team members, keeping sales and product aligned throughout. The goal was continuity: keep the work moving through the transition so the new internal marketing hire could step into momentum and build from there.
From here, Getfused continued its partnership with Adeptia to build the solution.
How We Approached It
Think. Create. Activate.
An extension of the team, not an outside vendor.
Getfused embedded directly, working alongside Adeptia’s management, product, sales and marketing resources rather than waiting for direction from the sidelines. That meant aligning marketing strategy to real business goals, revenue targets, and organizational priorities, sharpening positioning and messaging so every channel spoke with one voice, and setting the direction for lead generation, conversion, and audience targeting. Clarity came first. The result was a steady strategic hand through a period that could easily have drifted.
What This Unlocks
Marketing strategy tied directly to revenue and business goals. One consistent voice across every channel. A consistent plan holding the work together through the transition.
Keep every channel moving.
With direction set, Getfused ran the full marketing engine. Integrated campaigns turned topline messaging into channel-specific execution across web and landing pages, email, digital advertising, and thought-leadership content. Email marketing ran end to end, built, scheduled, deployed, and refined for segmentation and cadence. Social, PR, and communications stayed reviewed and on-message. Print and event materials, the tradeshow displays and collateral that put the brand on the floor, were produced so Adeptia showed up ready.
What This Unlocks
Campaigns and materials that never went dark. A brand present in the inbox, in the feed, and on the floor. A lead engine tuned for volume and quality, not just activity.
Bridge the gap. Build the foundation. Hand it off stronger.
Interim work is measured by what it leaves behind. Getfused kept executive and board reporting sharp, gave leadership the visibility to make decisions through the transition, and worked across sales, product, and outside partners to keep everyone moving in the same direction. When it came time to fill the internal role, Getfused helped define it, shaped the job description, and sat in on candidate evaluation. Then the engagement shifted from holding the center to supporting a permanent hire, handing off an operation that was running, documented, and built to scale.
What This Unlocks
A marketing operation handed off healthy and in motion. A new leader who started ahead, not behind. A scalable foundation for whatever comes next.
Getfused served as embedded marketing leadership and execution for Adeptia, spanning strategy, campaigns, email, lead generation, events, print, and reporting through a leadership transition and beyond.
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Interim Marketing Leadership
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Strategy & Audits
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Brand Positioning & Messaging
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Content Strategy & Development
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Product Marketing
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Email Marketing
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Social Media
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Digital Advertising
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Demand Generation
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Marketing Materials
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Analytics & Reporting
