Needham Bank
Industry
Financial Services, Banking, Community Bank
Needham Bank is a Massachusetts-based community bank that offers a full suite of financial services to individuals, businesses, and non-profits. Since 2019, Getfused has partnered with Needham Bank to continuously evolve its web presence, strengthen digital security, and support marketing efforts. Our role has spanned multiple redesigns, ongoing consulting, and campaign support, making us a long-term partner in the bank’s growth.
Needham Bank needed more than a single redesign. They required a long-term partner to steward their website through changing technology, accessibility requirements, and user expectations. At the same time, their marketing efforts needed to be measured and strategic, balancing brand visibility with conversion goals. The challenge was to create a modern, secure, and accessible web platform while also providing creative and strategic marketing support.
Strategy, UX, and Security First
Our work began with strategic audits, including SEO and accessibility evaluations, to uncover opportunities for improvement. From there, we created a roadmap for ongoing UX enhancements, security updates, and brand alignment. Initiatives such as OWASP compliance and cloud migration were built into the plan, ensuring the site met customer expectations and financial industry standards.
Elevating the Experience
Over several redesigns, we transformed the Needham Bank website into a modern platform that balances functionality, compliance, and user experience. Navigation was simplified, brand consistency was improved, and new features were introduced, such as automated business inquiry forms and customer care updates.
Each redesign reflected the bank’s brand while incorporating security and accessibility updates that kept the site ahead of industry benchmarks.
Beyond the website, we designed creative assets for campaigns, in-branch and print materials, and supported marketing initiatives with content development and reporting.
Marketing and Ongoing Support
Alongside website stewardship, we supported Needham Bank’s marketing with campaign strategy, analytics reporting, SEO/SEM alignment, and creative execution. High-yield savings campaigns, content strategy, and brand-aligned design reinforced the bank’s message while reaching the right audiences. On the technical side, ongoing retainers ensured IT support, accessibility audits, and consulting remained active, making the website a secure, reliable tool for customers and staff.
Over more than five years, our partnership with Needham Bank has delivered multiple site redesigns, strengthened web security and accessibility, and supported marketing initiatives that build awareness and drive measurable engagement.
Increase in Web Traffic
Increase in engagement time
Increase in location views
Getfused provides website strategy, redesigns, accessibility and security support, and ongoing marketing services to ensure Needham Bank evolves with customer expectations and industry standards.
Website Strategy & Consulting
Website Redesigns & Enhancements
Accessibility Audits (ADA/WCAG)
Security Support (OWASP & Cloud Migration)
UX Optimization & Form Automation
SEO & SEM Alignment
Reporting & Analytics
Marketing Strategy & Campaign Support
Creative Design for Print & In-Branch Materials
Content Strategy & Support
