BarmakianJewelers
Industry
Retail, Direct-to-Consumer, Jewelry
Barmakian is a family-owned fine jeweler with showrooms in Massachusetts and New Hampshire and a customer base that extends well beyond New England. For more than ten years, they have partnered with Getfused to grow both in-store and online sales through integrated marketing, web development, and performance strategy. What began as a marketing engagement has evolved into a full-scale partnership that continues to expand their reach and deliver measurable ROI.
More than ten years ago, Barmakian partnered with Getfused to grow their presence in an evolving retail landscape. They were not simply looking for a vendor. They needed an ongoing partner who could help them reach new audiences, strengthen customer loyalty, and ensure their marketing investments drove measurable sales both online and in-store. That challenge has turned into a decade-long collaboration where strategy, creativity, and performance continue to fuel growth.
Laying the Marketing Foundation
Our relationship began by building a marketing strategy to grow awareness and drive in-store and online sales. From media planning to campaign execution, our work was designed to connect with customers where they were, highlight Barmakian’s timeless brand, and create measurable business impact.
Expanding Channels and Experiences
As the partnership deepened, we expanded into new channels and platforms. We developed campaigns for paid search, social media, and events, designed creative assets to showcase designer collections, and launched remarketing efforts to stay top of mind. Alongside these marketing efforts, we completed several website redesigns to ensure the digital experience matched the evolving brand and kept pace with customer expectations.
Driving Performance Year After Year
Today, Getfused supports Barmakian across strategy, marketing, design and web development. We execute ongoing digital campaigns across paid and organic social, email, and search, while continuing to evolve their website as a high-performing e-commerce platform on Shopify. With robust analytics and reporting, we track performance across all initiatives, ensuring every effort contributes to sales growth and ROI.
Over a decade of collaboration has fueled continuous growth online and in-store. Our partnership proves the impact of strategy, creativity, and performance working together.
Year Partnership
Campaigns Completed
PMAX ROAS
Our services go beyond digital to include strategy, creative, and event marketing that fuel sales and strengthen brand presence.
- Web Design & Development
- Marketing Strategy
- Marketing Analytics & Reporting
- Organic Social Media
- Paid Social Media
- Email Marketing
- Paid Search Advertising
- Remarketing Advertising
- Event Marketing
