Legal Sea Foods is a renowned New England restaurant group and seafood brand with a reputation for quality and innovation. Since 2006, Getfused has partnered with Legal Sea Foods on brand initiatives, campaigns, and multiple web redesigns, evolving their presence to reflect the brand’s personality while supporting long-term e-commerce growth.
As Legal Sea Foods expanded, its digital and brand presence needed to evolve alongside the business. From restaurant campaigns to online ordering and gift card programs, the challenge was to keep the customer experience modern and engaging while maintaining the credibility and heritage of a beloved regional brand.
Think
Brand and Campaign Strategy
Our collaboration began with strategic brand and campaign work to highlight Legal Sea Foods’ reputation and connect with loyal diners and new audiences. Through seasonal campaigns, creative direction, and marketing support, we helped Legal Sea Foods refresh its messaging while staying true to its roots.
Create
Web Redesigns and Visual Evolution
Across multiple redesigns, we transformed the Legal Sea Foods website into a hub that balanced storytelling, menu exploration, and e-commerce. Each redesign emphasized user experience, showcasing the brand’s personality while integrating modern web trends to make browsing, reservations, and ordering online seamless.
Activate
E-Commerce and Ongoing Support
Today, Getfused continues to support Legal Sea Foods with e-commerce, ensuring gift cards, online ordering, and retail products meet customer expectations. Our long-standing partnership has kept the brand competitive and accessible, with every update aligned to Legal Sea Foods’ legacy of quality.
Results
Since 2006, our work with Legal Sea Foods has spanned campaigns, web redesigns, and e-commerce, consistently evolving their brand presence while maintaining the heritage and trust that define them.
20+
Year Partnership
23.4%
Increase in Website Driven Restaurant Reservations
22.5%
Increase in Loyalty Accounts
Services
Getfused provides ongoing brand, campaign, and web support for Legal Sea Foods, ensuring their e-commerce and customer experience continue to grow with the business.