Cross Insurance
Industry
Insurance, Property & Casualty
Cross Insurance is one of the Northeast’s largest independent insurance brokers, grown through acquisition into a regional powerhouse with more than 40 locations.
Getfused has partnered with Cross Insurance since 2010, growing alongside the business from a single site design into a decade and a half of web, migration, and infrastructure work.
The Challenge
Cross Insurance found Getfused the way good partnerships often start: through the work itself. Cross came across a site Getfused had built, reached out, and a first engagement in 2010 turned into something neither side could have scoped at the time. Over the years that followed, Cross grew into an acquisition-driven leader across the Northeast, and its digital presence had to keep pace with a business that kept getting bigger. Each new acquisition brought new web properties, new content, and new complexity. What Cross needed was not a one-time project but a partner who could grow with it, absorbing each change and keeping the digital foundation steady as the company expanded.
How We Approached It
Think. Create. Activate.
Start with the work. Earn the next step.
The relationship began with a single engagement and grew from there, each phase informed by the last. Getfused learned the business as it evolved, from a regional agency with steady growth into an acquisition juggernaut, and shaped each project around where Cross was actually headed. Clarity came first. The result was a partner who understood the business well enough to anticipate what each stage of growth would require.
What This Unlocks
A partner who knows the business, not just the website. Each project shaped by everything that came before. A foundation that anticipates growth instead of reacting to it.
Build it. Rebuild it. Keep it current.
Across 15 years, Getfused delivered wave after wave of work for Cross: an initial site design, a full redesign, a dedicated build for the surety business, and a run of acquisition migrations and redesigns as Cross absorbed new companies. Later phases added an acquisition landing-page manager, giving the Cross team a repeatable way to bring new brands online. Every build carried the relationship forward and kept the digital presence in step with a company that never stopped changing shape.
What This Unlocks
A digital presence that evolved with the business. A repeatable path for bringing acquisitions online. Fifteen years of work, each phase building on the last.
A partnership measured in years, not projects.
The real story is longevity. Getfused moved Cross onto enterprise-grade infrastructure for security and performance, took on ongoing security and maintenance, and stood up a managed advertising retainer to drive qualified leads. Behind it all, hundreds of hours of support and hundreds of resolved requests, the day-to-day work that keeps a partnership like this running. Fifteen-plus years in, the relationship is still growing.
What This Unlocks
A partner who stays, through every stage of growth. Infrastructure and support built for the long term. A relationship that compounds with every year.
Getfused has delivered website design and development, acquisition migrations, enterprise infrastructure, security and maintenance, and ongoing advertising support for Cross Insurance across 15 years of partnership.
-
Website Design
-
Website Development
-
Information Architecture
-
Fully Managed Hosting
-
Digital Advertising
-
Analytics & Reporting
