Entertainment SportsPromotion
Industry
Specialty Insurance, Sports & Events Coverage
ESP Specialty is a national insurance provider specializing in coverage for sports organizations, live events, entertainment facilities, weather-related risks, and prize indemnity programs. Unlike traditional insurers, ESP takes a personal, flexible approach to complex coverage needs, giving clients peace of mind through specialized expertise and responsive service.
ESP operates in a particular and competitive space, serving clients who need tailored protection for everything from youth leagues to professional sports, concerts, and festivals. They needed a digital presence and marketing strategy that clearly communicated their expertise, made coverage easy to explore, and built trust with clients and brokers.
Positioning a Specialist Brand
Getfused worked with ESP to clarify how they could stand apart from general insurance providers. Our strategy focused on positioning ESP as the go-to expert for specialty events and sports coverage, emphasizing reliability, knowledge, and ease of business.
Design, UX, and Marketing for a Niche Audience
Across multiple redesigns and years of collaboration, we’ve helped evolve ESP’s website into a comprehensive, user-friendly resource that reflects its wide range of products and industry leadership. From intuitive navigation and improved form experiences to clean, modern design, every update has focused on making complex insurance information simple to understand.
We also supported ESP with ongoing marketing, from content creation and paid search to video and media campaigns, helping to raise visibility for their expanding product offerings and industry expertise.
Driving Engagement and Growth
Our long-term partnership has helped ESP strengthen its online presence, generate leads through improved UX and SEO, and maintain a consistent, professional image that reinforces its leadership in specialty insurance. Continuous collaboration on design and marketing ensures that ESP’s brand evolves with industry needs while staying true to its mission of trusted coverage.
Through design, UX strategy, and ongoing marketing, Getfused has helped ESP Specialty define its niche, strengthen customer trust, and build a digital presence as specialized and dependable as its coverage.
Generated in New Business Revenue
ROAS Achieved (Up from under <100%)
of Total Leads Driven by Paid Search, Accounting for 41% of Total Traffic
Getfused provides ESP Specialty with UX strategy, web design, ongoing marketing, paid search management, and creative content development to drive awareness and client engagement.
- UX & Digital Strategy
- Information Architecture
- Usability & Accessibility
- Website Design
- Website Development
- Fully Managed Hosting
- Website Design & Development
- Paid Search Advertising
- Remarketing / Retargeting Display Ads
- Email Marketing
- Content Creation / Blog Writing
- Search Engine Optimization (SEO/GEO)
- Reporting & Analytics
EmailMarketing
Web Design
BlogWriting
PaidSearch
