Wonderfund ofMassachusetts
Industry
Nonprofit, Youth Services
For more than 20 years, Wonderfund has been been engaged with the Massachusetts Department of Children and Families (DCF) to support and comfort children who may experience traumatic situations. Since their renaming and relaunch in 2017, we’ve partnered with Wonderfund as their web agency, designing and supporting their website to help them reach foster families, social workers, donors, and community partners.
As the organization grew, they needed a web presence that could tell their story more effectively, reduce confusion around partner programs, and make it easier for supporters to donate online. We developed a website designed with accessibility and trauma-informed principles in mind, ensuring their mission was communicated clearly while driving awareness and donations. Today, our partnership continues through ongoing website support, keeping Wonderfund’s online presence current, user-friendly, and aligned with their growing impact.
Learning & Listening
To inform Wonderfund’s website strategy, we gathered key data, brand materials, and input from stakeholders supporting foster children. We analyzed site analytics to understand how donors, foster families, and social workers engaged with the site, then led a pre-design workshop to align on goals, audiences, and brand direction. This process ensured our recommendations would effectively support Wonderfund’s mission.
Designing for Impact
In both iterations of their web design, we developed Wonderfund’s website with accessibility and trauma-informed principles, leveraging their brand styles to create design compositions, web style guides, wireframes, and improved layout and navigation, making engagement and donations easier for foster families, social workers, and donors.
Expanding their Reach
In addition to ongoing web support, Wonderfund worked with our team to digitize their annual holiday gift drive, moving donations online instead of relying on management via email and spreadsheets, which has allowed the program to continue to grow. We also happily participate in the gift drive ourselves, underscoring our commitment to Wonderfund’s mission and community.
Wonderfund partnered with Getfused to create and maintain an online experience that drives awareness, donations, and support for children in need.
Increase in Sessions YoY.
Increase in Engaged Sessions YoY.
Increase in Clicks to Donate
Over the years, we’ve partnered with Wonderfund on a range of online initiatives and support services to help advance their mission and reach.
- Information Architecture
- Interactive Wireframe Prototypes
- Architectural Diagram
- Web Style Guide
- Design Compositions
- Interactive Design
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