Wellness Pet Company
Industry
Consumer Packaged Goods, Pet Nutrition & Wellness
Wellness Pet Company is a maker of natural pet food and nutrition products, with a family of brands built on quality ingredients and the health of the animals they feed.
Getfused partnered with Wellness Pet Company to help run ongoing digital marketing across the brand family: SEO, content, paid media, and the reporting that keeps it all pointed at results.
The Challenge
A family of brands is only as strong as the system connecting them. Wellness Pet Company markets across multiple brands, each with its own audience and its own content, all working toward the same growth. Keeping that engine running takes more than one-off campaigns. It takes search visibility that compounds over time, content that earns attention and ranks, paid media that turns budget into qualified traffic, and reporting that ties every channel back to the picture leadership actually needs to see. Wellness needed a partner who could run all of it, month over month, brand over brand, without the effort fragmenting.
From here, Getfused continued its partnership with Wellness Pet Company to build the solution.
How We Approached It
Think. Create. Activate.
One system across the brand family.
Getfused worked from the Wellness team’s campaign calendar, aligning every effort to the priorities set at the brand level. On the search side, that means researching topics that ladder up to overarching campaigns and auditing existing content to find what needs a rewrite, a consolidation, or a lighter optimization. Clarity came first. The result is a search and content plan built around real campaign goals, coordinated across the family of brands rather than pieced together brand by brand.
What This Unlocks
A content plan tied to real campaigns, not guesswork. Search visibility that compounds across the brand family. One coordinated approach in place of scattered effort.
Content that earns its ranking.
Getfused researched and wrote blog content across the Wellness brands, built from both a brand and an SEO perspective so it reads well and performs well. Older content gets the same care, rewritten, consolidated, or optimized so the library keeps working long after publish. On the paid side, Getfused builds the assets and landing pages that campaigns need, working alongside the Wellness design team so everything stays on-brand while it drives traffic.
What This Unlocks
Content that reads for people and ranks for search. A content library that keeps earning over time. Campaign assets that stay on-brand and on-target.
Run it. Measure it. Improve it.
Getfused managed Wellness’s paid search and paid social campaigns end to end, launching, optimizing, and tuning them against performance, with tracking and analytics set up to prove what’s working. Consolidated monthly reporting pulls the whole brand family into one view, giving leadership visibility at the level they need to make decisions. Every month feeds the next: what the data shows shapes where the effort goes.
What This Unlocks
Paid campaigns managed and optimized toward measurable results. One consolidated view across every brand. A program that gets sharper every month it runs.
Getfused ran ongoing digital marketing for Wellness Pet Company across the brand family, spanning search, content, paid media, and consolidated reporting, all aligned to the team’s campaign calendar.
- Search Engine Optimization
- Content Strategy & Development
- Digital Advertising
- Social Media
- Web Analytics
- Analytics & Reporting
