Rodmanfor Kids
Industry
Nonprofit, Youth Development
Rodman for Kids is a nonprofit dedicated to supporting programs that inspire, nurture, and empower young people across Greater Boston. For more than 13 years, Getfused has partnered with Rodman as an extension of their team. Our support has spanned web design and development, UX strategy, and creative media for events, ensuring their mission is amplified online and in the community.
Rodman for Kids needed a digital presence that could do more than communicate their mission. They required a platform that encouraged donations, promoted events, and engaged partner organizations in meaningful ways. As an ongoing partner, Getfused was tasked with continuously evolving their web presence and creating media that captured the energy and impact of their work.
Understanding the Mission
We began with discovery, facilitating stakeholder workshops, conducting comparative analyses, and mapping user journeys. This work gave us the foundation for an information architecture that balanced storytelling, events, and fundraising while guiding users toward meaningful engagement.
Designing for Engagement
Over multiple redesigns, we built web style guides, wireframes, and design compositions that improved navigation and made participation more intuitive. Each iteration aligned with evolving design standards and Rodman’s refreshed branding. Beyond the website, we also created video and media content for events, extending the organization’s reach and providing powerful tools to inspire donors and attendees.
Inspiring Action
Today, the website serves as Rodman’s central hub, helping users learn, register, and give with ease. Each update has refined the experience for donors and event participants, while creative media has amplified the impact of Rodman’s annual events. With 13 years of partnership, our role has been to provide consistent support, ensuring Rodman’s mission is seen, felt, and supported year after year.
Our 13-year partnership with Rodman for Kids goes beyond websites. From redesigns that make it easier to donate and register for events to media that inspires supporters in the room, our work continues to amplify their mission and deepen community impact.
Online event registrations increased following UX-focused redesigns.
Donation completion rates improved by streamlined giving pathways.
Increase in engaged sessions YoY.
We partner with Rodman for Kids across digital strategy, design, and creative media, ensuring every touchpoint reflects their mission and encourages support.
- Information Architecture
- Interactive Wireframe Prototypes
- Web Style Guide
- Design Compositions
- Interactive Design
What Our ClientsHave to Say
