McMillan Education
Industry
Education Consulting, Independent School & College Placement
McMillan Education is a premier consulting firm that guides students and families through the school and college admissions journey. For over a decade, Getfused has partnered with McMillan on visual and non-visual branding from two major logo redesigns and complete brand refreshes to strategic positioning, digital marketing, and the creation of signature media. Our work has supported McMillan Education’s reputation as a trusted leader, making its expertise more accessible to families worldwide.
As McMillan Education’s services expanded and its audiences grew more diverse, it needed a partner who could help evolve its brand while staying true to its heritage. The challenge was creating a brand system and messaging strategy that projected credibility, warmth, and leadership across every touchpoint in print, digital, and media while keeping pace with changing expectations of families and schools.
Laying the Groundwork
Our partnership began by reimagining McMillan Education’s visual identity. Over the years, we evolved their logo twice, refreshed their brand guidelines, and developed non-visual branding strategies, including their client journey mapping and locality-focused messaging. These efforts positioned McMillan Education to speak more directly to families while reinforcing their authority in the education consulting.
Elevating the Experience
We brought the brand to life across websites, marketing materials, educational guides, and through wide-reach and well-targeted marketing campaigns. Our team designed print and digital collateral, produced branded video content, and built media to support events and outreach. Each deliverable reflected McMillan Education’s values and helped families engage with the brand meaningfully.
Driving Growth
Our long-term partnership with McMillan Education goes beyond design. Together, we have built a brand ecosystem supported by video, media, and marketing that continues to evolve with the organization. By balancing heritage with modern strategy, we have helped McMillan Education strengthen its identity, connect with families, and remain a trusted leader in education consulting.
Our long-term partnership has strengthened McMillan Education’s brand, expanded its reach through video and media, and created consistent engagement with families and schools.
Increase in web traffic
Increase in organic search
Increase in form submissions
Getfused provided visual and non-visual brand strategy, logo redesigns, marketing support, and media production to help McMillan connect with audiences and grow their reputation.
Brand Strategy
Visual Brand Refresh & Logo Redesigns
Messaging & Positioning
Web Design & Enhancements
Print Collateral & Marketing Materials
Video Production
Digital Marketing & Advertising Support
Analytics & Reporting
