I Love Boston Sports (ILBS), a Fan Favorite company, creates unique, cutting-edge sports art and apparel. I Love Boston Sports custom merchandise pushes the creative envelope and blurs the lines between sports and pop culture to delight sports fans and honor unforgettable moments in sports history. Their work has been featured on ESPN, FOX Sports, and graces the man caves of your favorite athletes. ILBS came to Getfused looking to leverage their online store to drive sales in addition to in-store purchases.
After a comprehensive UX, marketing and tech audit, Getfused recommended a new web presence for I Love Boston Sports on the Shopify platform. A new web presence and online store would allow better functionality, user-experience and overall brand design to compete with other online brands.
Following this new web presence deployment, Getfused crafted a marketing strategy aimed at using digital channels such as social media, SEO, paid search, remarketing and email marketing to drive new business and repeat sales.