Encore Boston Harbor

Bringing Las Vegas to Boston

The Challenge

More than two years away from opening the first of its kind $2.4 billion urban gaming resort, Encore Boston Harbor came to Getfused in early 2017 to help them jumpstart their social presence in Boston in a kickoff campaign. 

Campaign Highlights

  • Over 85K views on their first ever Facebook LIVE which introduced the construction project and provided a status update from the President of Encore Boston Harbor, Bob DeSalvio
  • Developed flexible landing pages through GetfusedCMS. This provided the ability to create one-off landing pages speaking to directly different campaign messages used in advertising
  • More than tripled loyalty card subscribers within 5 months