Imagine a magazine with no visuals, just plain text. Imagine Times Square with no advertisements on display. Imagine a street or highway with only uniformly rectangular, black-and-white signs. It’s easier to recognize the importance of design once you remove elements of it from the world around you.
Design is about more than just making things look pretty; it is an essential part of life that everyone interacts with in some way, and it helps add liveliness and organization to our world. In both obvious and subtle ways, design teaches us how to maneuver everyday life. In marketing, strong visuals also provide a competitive edge to businesses and products. The designer’s job is to make sure it’s done properly: that it makes sense and has a strong impact.
Design is all around us – so much so, in fact, that it can be easy to forget it’s even there. Think back to the highway signs: we all know that speed signs are white, directional signs are green, caution signs are yellow, and danger signs are red, but we might not think about it explicitly as we drive. Communicating this information becomes simpler and faster – even automatic – through design.
Just as in the everyday world, communicating information in the business and marketing worlds is more efficient when it’s supported by good design. Design naturally integrates businesses and products into people’s everyday lives. At the same time, good design sets your business apart, and sets you up for success.