How UX Evaluations Turn “We Think” Into “We Know”
Sales and inquiries are lower than expected. Support keeps answering the same “Where do I find…?” questions. Leadership is asking about ROI. Meanwhile, the idea of a full redesign feels expensive, disruptive, and hard to sell internally.
This is exactly where a UX Evaluation can really make a difference.
A UX Evaluation delivers concrete evidence on user obstacles, pinpointing friction points and actionable improvements to drive conversions, reduce support effort, and foster brand trust, instead of relying on assumptions about changes.
Gains come from refining how information is presented and how people navigate key tasks, rather than reinventing the entire website.
What is a UX Evaluation?
A UX Evaluation is a targeted assessment of your digital experience. At Getfused, we combine analytics, UX heuristics, and content and information architecture review to address three core questions concerning frequency, severity, and priority.
We analyze real usage data to identify high-impact pages and flows, such as product detail pages, quote or application forms, location finders, and donation flows. We then evaluate those areas using a proven rubric that covers:
- Visual design and clarity
- Content layouts, messaging, and readability
- Information architecture & navigation
- Mobile UX
- Accessibility & Inclusivity
- SEO & AI-readiness
(so you’re future-proof, not just “search-friendly”) - Performance, security, and error-handling
- Read more about our criteria for user experience
The outcome is not a vague list of critiques, but a prioritized action plan you can present as clear recommendations in leadership meetings.
3 Core Questions
- Where are people running into friction?
- How big is the impact?
- What should we fix first, and why?
Why iterate instead of redesign?
A redesign can absolutely be the right move. But jumping straight to it often means:
- Solving the wrong problems
- Rebuilding parts of the site that aren’t broken
- Missing “quick win” changes that would have paid for themselves
A UX Evaluation prevents unnecessary large-scale changes when targeted refinements are enough.
For many teams we work with, the biggest gains come from refining how information is presented and how people navigate key tasks, rather than reinventing the entire website.
Learn more about the benefits of iteration
What are the outcomes of a UX Evaluation?
A thorough UX Evaluation clarifies your next steps with these core deliverables:
1. A clear UX Scorecard: A high-level view of how your experience is performing across our heuristic categories. This is what you share with leadership when they ask, “So where do we stand?”
2. A prioritized issue list: Each issue is grouped by page/flow and tagged with:
- Severity (cosmetic quirks to critical show-stoppers)
- Impact on the user and the business
- Persistence (one-time annoyance vs. recurring frustration)
This approach helps you decide which issues to prioritize in the next update cycle, and which can wait.
3. Annotated screenshots and concrete recommendations: Rather than abstract advice like “improve clarity,” you’ll see exactly what needs to change:
- “Rename this navigation label to match customer language.”
- “Turn this text link into a primary button below the teaser.”
- “Split this long paragraph into scannable bullets for mobile.”
Either your team or ours can begin implementation immediately based on these recommendations.
4. A roadmap for ongoing improvement: You’ll see which changes are:
- Quick wins you can implement right away
- Medium lifts that may need design or development support
- Future projects such as content strategy, IA restructuring, performance work, or eventual redesign
This clarity streamlines discussions about budget allocation and resource planning.
What Results Look Like Across Industries
Clarify conversion funnels from audience landing pages → compare accounts → open online.
Streamline quote flows with clearer forms and simplified content design for dense explanations.
Fix friction in product search & filtering, refine product detail layouts for interaction clarity, and improve content and meta for SEO & AIO.
Improve online ordering and reservations paths with clearer visual hierarchy and microcopy for CTAs.
Improve scannability and CTA strategy to clarify pathways for inquiries, consulting services, and self-serve resource libraries.
Strengthen navigation around services, events, and donation paths. Ensure key audiences can quickly understand how to get help or how to give help.
Help technical buyers navigate complex spec sheets by restructuring content layouts, improving search in resource libraries, and tightening cross-linking between products, solutions, and support.
If You’re Thinking…
“We don’t have major UX problems.”
Often, several minor issues, such as unclear labeling, cluttered layouts, and poor visual hierarchy, add up to a suboptimal user experience.
“We already did a redesign.”
Even recently launched sites can have usability challenges. New issues may appear as the site is used with updated content, new campaigns, and changing user needs and business goals.
“Budget is tight.”
Our approach prioritizes the most impactful user flows and finds quick wins that can be implemented with minimal effort.
When is a UX Evaluation a good idea?
You’ll get the most value if:
- You’re planning a new campaign and want your key pages to pull their weight.
- You’re seeing solid traffic but underwhelming conversions.
- Support or sales is fielding the same “how do I…?” questions repeatedly.
- You suspect accessibility or mobile UX is holding you back.
- You’re considering a redesign, but you want data to guide the effort and scope.
If these scenarios apply to your organization, a UX Evaluation can provide the clarity and strategic roadmap needed for improvement.
See how this process can benefit your site
We can start with a focused evaluation of your most critical user flows and expand the assessment as needed.
