Sports TurfSpecialties
Industry
Sports & Entertainment, Athletic Field Construction, Landscape Construction, Turfgrass Management
Founded in 2000 and headquartered in Wrentham, Massachusetts, Sports Turf Specialties has spent more than two decades leading athletic field construction and maintenance across the Northeast. The team’s client list includes Fenway Park, Gillette Stadium, Citi Field, the NH Fisher Cats, Boston College, and the Washington Redskins, and the company holds Certified DuraEdge Contractor status. Under its umbrella, the company also operates Specialized Turf Services, Fields and Footings, and STS Custom Soils, each serving a distinct piece of the sports turf and soils market.
Getfused partnered with Sports Turf Specialties on a full website design and development engagement, giving its flagship brand a digital presence that matches the caliber of the venues and teams it works with. This project is one part of Getfused’s ongoing partnership with Sports Turf Specialties, which has since grown to include web presences for its sister divisions as well.
The Challenge
Sports Turf Specialties’ previous web presence was built on Wix, with an outdated design that undersold the caliber of the company’s work. High-profile clients had no real showcase, and the site offered limited functionality with no integrations to support marketing or lead tracking. The company’s related divisions, Specialized Turf Services, Fields and Footings, and STS Custom Soils, were facing the same outdated look and feel, a gap Getfused would go on to address by bringing the same brand standards to their web presence as well.
From here, Getfused partnered with Sports Turf Specialties to build the solution.
How We Approached It
Think. Create. Activate.
A Clear Foundation Before Any Design Began
Getfused opened with a discovery process built to capture how Sports Turf Specialties actually operates: an analytics review of a full year of existing site performance, stakeholder workshops covering the company’s history, offerings, and audiences, and a page-by-page content map of its existing site. That research shaped the information architecture and wireframes for the new Sports Turf Specialties site, with the same discovery informing the separate sites Getfused later built for its other divisions.
What This Unlocks
A digital structure the whole team could align around before a single design decision was made, so the site that followed was built on shared logic rather than guesswork.
A Portfolio Worthy of the Work
Getfused introduced moodboards early in the design process, giving the team a fast, collaborative way to react to visual direction before any pixels were finalized. That process shaped the Web Style Guide and digital comps that followed. The portfolio showcases high-profile clients, and custom inquiry forms route leads by division, and the CMS gives the team full control over staff listings, FAQs, and ongoing project content.
What This Unlocks
A design process the team could shape from the start, and a portfolio that finally gives marquee projects the spotlight they deserve.
A Brand Live, Backed by the Right Technology
With the design finalized, Getfused brought the new Sports Turf Specialties visual identity to life online, backed by the technology needed to keep it performing. Search visibility and visitor tracking were built in from day one, so the team can see what’s working and make informed decisions going forward. The site runs on Getfused’s fully managed hosting environment, with monitoring and support in place so the team can stay focused on the work, not the website.
What This Unlocks
A brand presence the team can trust to perform long after launch, with the technology running quietly in the background so their focus stays on the fields, not the site.
Getfused delivered a full website design and development engagement for Sports Turf Specialties, from collaborative brand and style guide development through launch, backed by managed hosting to keep the site performing well into the future.
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Brand Identity & Style Guide
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Website Design
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Website Development
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UX & Digital Strategy
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Fully Managed Hosting
This changes how people see you.
Built to match the caliber of the clients and partners already on your roster.
