Two basic actions for a user while interacting with a digital system are: view and do. While the UX objective of any project is to provide a quality experience, a successful user experience is one that satisfies the end users, and helps businesses meet their goals and leverages technology optimally. We remove subjectivity from the initial phases of the design process, relying on empirical evidence, user data and scientific research to create useful systems.
Getfused relies on a wide range of research methods, but the goal is consistent. We seek to understand the varied users of your applications, products and services while including a deep understanding of the business processes and goals for each user group. Choosing the right methods is based on the need to understand attitudinal or behavioral patterns, qualitative or quantitative analytics and context of use. Getfused often relies on interviews, focus groups, participatory design, contextual inquiries, data mining, live A/B testing, eye tracking, usability lab testing, card sorting, surveys and customer feedback.
With a firm understanding established in our initial research, Getfused is able to identify a strategy for supporting an experience that addresses both user needs and business goals. It is also an opportunity to ensure all stakeholders are aligned with the priorities and goals of the project. A focused experience strategy should compliment the highly analytical business strategy by answering an important question; “but what does the user want?” The strategy becomes a touchstone as Getfused begins mapping our use case scenarios, analyzing pathways and hone in on prototypes.
Information architecture is the science of expressing volumes of content, information and processes in meaningful and useful structures. Blending technology and design with a keen sense for organizational structure, Getfused begins to execute on the user experience strategy by analyzing your existing infrastructure. This critical analysis allows us to identify ways to organize and index your content and make it user-centered so that your users can quickly (or inherently) find information or efficiently perform tasks. Web sites may rely on architectural diagrams that outline navigation systems and page structure. Complex applications may require informational models to visualize relationships, constraints, rules and operations within a system.
Getfused’s expertise in user experience design positively impacts a user’s experience with an interactive system. UXD visually defines a sequence of interactions between the user and system as defined in various use case scenarios. Often these visual representations are provided as sketches (low-fidelity prototypes) or interactive wireframes (high-fidelity prototypes). Written annotations and specifications further define user and system requirements. UXD has tremendous value in the ability to avoid unnecessary product features, simplify design, improve usability, promote user acceptance, expedite the development process and effectively incorporate business and marketing goals.
The consultative and collaborative nature of our overall process to digital marketing allows Getfused to mentor through your project iterations. By educating our clients in the evaluation and strategy of user experience, Getfused can provide a meaningful “value add” in the ongoing relationship. As trusted advisors and partners, our clients know exactly how to leverage our experience and talents to effectively impact their businesses.