As mobile devices begin to dominate digital interactions with brands, we have taken the approach of thinking about mobile from the very beginning. Our approach to mobile sites is a cross between responsive and adaptive design, meaning that every page on the desktop website is also available on a mobile device or tablet, just with a better-optimized design and layout. This methodology ensures that our clients are able to not only update content in one place through the CMS but also be confident that audiences can access content regardless of their device.
We also work with our clients to help them understand the benefits and cost implications of mobile apps versus mobile sites. We often find that many of the items our clients feel they need a mobile app for, can be easily deployed in the mobile environment of their website. Surprised? The key here is understanding what our clients really need and guiding them towards the technology that makes the most sense - not jumping on any bandwagons. When we see that a feature is better suited for a mobile app, we work with our clients to determine the best avenue for deploying that app across different devices.