With more and more users interacting with our clients’ brands on mobile devices, we have taken the approach of thinking about mobile from the very beginning. Our approach to mobile sites is adaptive design, meaning that every page on the desktop website is also available on a mobile device or tablet, just with a better optimized design and layout. This methodology ensures that our clients are able to not only update content in one place through the CMS but also be confident that audiences can access content regardless of their device.
We work with our clients to help them understand the benefits and cost implications between mobile apps and mobile sites. We often find that many of the items our clients feel they need a mobile app for, can be easily deployed in the mobile environment of their website. However, when a situation arises where a feature is better suited for a mobile app, we work with our clients to determine the best avenue for deploying that app across different devices.