New England Patriots

Relationship Overview

Through 15 years and 4 Super Bowl wins, Getfused has been proud to be a digital marketing partner for the New England Patriots.

Patriots Multicast

How can you ensure your fans don’t miss a beat during the week leading up to the Super Bowl? Stream five live video feeds at once on your website for the ultimate fan press pass! The New England Patriots were headed to the Super Bowl and they wanted to make sure fans didn’t miss a thing when it came to their preparations for the big game.

Getfused developed the “multicast” which allowed five live steaming video feeds to show on the Patriots website homepage simultaneously. Scrolling over each video allowed the viewer to hear audio from that feed and view all five feeds at once.

Schedule Predictor

Heading into the 2014 seasons, the New England Patriots were looking for a way to engage fans early on so they were ready and excited for the upcoming season. Getfused created the Patriots a custom application which allowed fans to enter a contest by easily dragging and dropping their predicted schedule for the 2014 season, while allowing the Patriots to feature with one of their key partners, Samsonite.

VIP Services

The New England Patriots were looking to create a more engaging experience for their VIP and premium seating audience. Getfused created the Patriot’s VIP services website to display upcoming events at Gillette Stadium while providing members with account access to manage game-day experiences and access premium offers.

ProShop

The Patriots Proshop wanted to keep up with the demand of fans and Super Bowl wins.

Getfused created a new website and deployed an e-commerce system that not only catered to their growing fan base, but most importantly was stronger and faster than their previous platform. The site has withstood 3 Super Bowl wins for the Patriots, showcasing its reliability and ability to keep revenue generation consistent during peak times of the season.

The Hall at Patriots Place

Getfused created a unique web presence for the Patriots Hall, representing the Patriots brand in conjunction with the distinctive brand of the Hall. Getfused was also able to represent the architecture of the Hall through the design and layout of information throughout the site. As a result, there was a restatement of the Hall as it became its own unique experience for fans.

Gillette Stadium

As Gillette Stadium quickly became a destination for fans wanting to engage with the New England Patriots, Revolution and countless music concerts, there was a need for the website to become not only more informative, but more engaging as well.

Getfused created the Gillette Stadium web presence, leveraging immersive imagery of the space that would resonate with all types of fans. The site easily speaks to the different audience groups, keeping up to date information readily available for fans to take action.

Mobile App

The Patriots were seeing an increased demand for mobile content by fans. They needed to give their fans what they were looking for on the devices they wanted to receive rich content on. The fan base desired easy to find information on the go, especially on game day.

Getfused designed a mobile application for iPhone and Android, giving the New England Patriots the ability to push engaging, instant content to the hands of their fan base with ease.

The mobile app increased mobile users within the New England Patriots fan base and increased the amount of time users spent on Patriots’ digital media platforms. The mobile app drove fan engagement by allowing fans to watch the game at the stadium or at home, and view personalized content on their mobile device.