Crowne Plaza Warwick

Crowne Plaza Warwick

http://www.crownehotelwarwick.com

The Challenge
The Crowne Plaza hotel in Warwick Rhode Island wanted to stand apart from the rest of the hotels in the area. They teamed with Getfused to create a website for guests that would not only allow them to easily book their stay, but showcase Crowne’s many amenities, beautiful and convenient location, and list all their service offerings from airport shuttle service, to catering, to hosting events such as meetings and weddings. Crowne Plaza was looking for a web platform that would allow them to control and update the website easily with new offerings.

The Solution
Getfused designed a user-friendly site that would allow Crowne Plaza visitors to easily book a room, check out amenities, and plan private events. Crowne had also recently opened a restaurant and lounge within the hotel, so they wanted the ability to easily promote to guests and local residents the menu and restaurant information. GetfusedCMS allows Crowne to quickly and effortlessly update content on the site keeping pictures, news, event and information up to date. Crowne also engaged in digital marketing efforts with Getfused, including a search engine optimization strategy which gave them the tools to get their brand new domain and website findable in the search engines. Getfused also setup and reserved their social media channels such as Twitter, Facebook and LinkedIn to allow Crowne to connect with guests, promote packages and events at the hotel.

Results

Now guests can see exactly what they are going to get at the Crowne Plaza with their new site. The vibrant photo galleries highlight the features of the property, social channels have helped promote events and specials being offered, and the easy navigation and timely content make it useable and informational for users.