Patriots Multicast

www.patriots.com

How can you ensure your fans don’t miss a beat during the week leading up to the Super Bowl? Stream five live video feeds at once on your website for the ultimate fan press pass! The New England Patriots are headed to their seventh Super Bowl and they wanted to make sure fans didn’t miss a thing when it came to their preparations for the big game in Indiana.

The Challenge
Deliver a way to broadcast multiple, live streaming video feeds simultaneously on one site within a week’s time and interface with the Patriot Press Pass sponsor, Dunkin Donuts. The Super Bowl is a very time sensitive event, so this feature needed to be available within days of it being requested. It also needed to represent their sponsor and showcase the pre-game media coverage that fans were so eagerly craving.

The Solution
Getfused put their best guys on the task and developed, what they like to call, the “multicast” which allows five live steaming video feeds to show on the Patriots website home page simultaneously. Scrolling over each video allows the viewer to hear audio from that feed and view all five at once.

Results