In an effort to increase awareness to new sets of audience segments, Xyience was looking to revitalize their current web presence and enhance their digital brand. The new web presence needed to better educate users on product benefits, and distribute their products easily and efficiently through the digital channels. Looking to become a stronger resource for users regarding health and fitness information, Xyience also wanted to provide users with a one stop site to get useful information and purchase products.
Getfused worked with Xyience to enhance their brand image, catering the web presence to reach new target audiences above their primary focus of UFC and MMA fans. The website now portrays an athletic feel that speaks to fitness and health and ties resources into their product set of apparel, supplements and energy drinks. Content was restructured on the site in a more user friendly way, making it easy to purchase products, read informative articles and keep up to date with the latest news, events and media.
The new web presence has been the first step in revitalizing the Xyience brand. The site has gained more traffic from both new and returning users. Now speaking to a larger audience base, the site keeps users engaged with timely information and media content related to athletes, products and more. Finally, the shopping process has been streamlined, making it easier for users to view products and purchase online.