The Challenge
Falling inline with industry trends, Texterity had been experiencing an incredible increase of visitors to their website from mobile devices. Their existing website was not optimized to leverage the valuable real-estate of mobile screens and thus the brand messaging and content was being lost. With the doubling of mobile visitors from the previous year, Texterity deemed it necessary to provide their mobile users with a richer experience.
The Solution
Getfused was able to leverage the GetfusedCMS content management platform and create a mobile website experience that leveraged a majority of their existing website content. This solution provided them with the ability to easily manage their content from a centralized location and deliver their brand message for both mobile and PC users in a rich user designed experience.
Improved mobile navigation is providing users with the content they are looking for.
Mobile users have increased their “time on site” and are enjoying the reading interfaces.
Easy to use SalesForce integrated mobile forms are improving lead generation.