Boston Private Bank & Trust Company (Boston Private) is giving their clients something to cheer about in 2012. With the help of Getfused (www.getfused.com) - a growing full service digital marketing agency- they have re-launched their website and given their clients not only easy access to their accounts, but a better banking experience.
With recent expansion outside of the East Coast region, Boston Private was looking to build a more user centered and helpful online community. Now clients can access their accounts as well as: publications (covering everything from personal finance issues, to the economy, to investment strategies), news and announcements, a team of industry experts, office and ATM information, and efficiently search the site easily.
“The old site needed a bit of updating,” said Getfused CEO Spencer Collier. “We made the new website more dynamic, gave it structure and made it user friendly for both the bank’s clients and the people maintaining it.”
The new architecture of the site allows for quick updates meaning timely news, accurate information, and helpful resources for clients as well as general ease of use with the new, intuitive navigation. This site overhaul allows Boston Private to continue and maintain their renowned service, and complements their high-touch, personalized approach.