WT Phelan Insurance
www.wtphelan.com
The Challenge
WT Phelan Insurance Agency was looking to redevelop their existing web presence to create a unified presence across the digital space for the company and each of its insurance divisions: life, personal and commercial. WT Phelan’s goal for their new web presence was to provide potential clients with the information they needed to inquire about insurance offerings and educate existing clients about other service offerings available. WT Phelan needed a web presence that would allow them to update content frequently and provide clients with up to date information regarding industry news, company updates and contact information. It was also important for the site to give potential and current clients the ability to access information on their own, while providing a quick and easy way to request a quote and contact a representative at the location nearest them. Finally, WT Phelan was looking to increase the amount of traffic and leads to the site from search engines.
The Solution
Getfused provided WT Phelan with a complete website redesign aimed at enhancing the brand image while providing potential and current clients the ability to access information quickly and effectively. The site was architected to speak to the main service offerings, while giving WT Phelan the opportunity to cross sell to existing clients. The Getfused Content Management System has allowed WT Phelan to update content frequently and provide clients with the latest news, announcements and information regarding the company and the insurance industry. Getfused also built a custom ‘Request a Quote’ widget to allow users to request quote information directly from the site, making it interactive and friendly for the user, while allowing WT Phelan the ability to track and contact users who only provide partial submissions. Finally, Getfused has led WT Phelan through a search engine optimization program in conjunction with the new web presence, to help bring the right prospects to the site through search engines.
Results
The WT Phelan website now accurately represents their strong brand while providing potential and current clients with the information they need. The site architecture has allowed users to find information regarding service offerings and location information quickly and effectively. WT Phelan has kept the site fresh with timely content through news postings, keeping clients informed about industry and company news and announcements, keeping users coming back to the site and participating in their social media channels. The brand continues to be propelled through the digital space, as WT Phelan is able to showcase customer testimonials in an effective way across all of their digital presences. The ‘Request a Quote’ widget has allowed users the ability to request quote information for any service, directly through the web. This has given WT Phelan the specific information they need to effectively follow up with potential clients, and convert a lead into a long term client. Finally, the site has seen a tremendous amount of increased traffic, specifically via search engines, as a result of the strong SEO program in place.