Catalyst Restaurant

http://www.catalystrestaurant.com/

The Challenge
Catalyst Restaurant, a new restaurant concept, is opening late summer 2011 in the Kendall Square area. Catalyst came to Getfused, with an unknown brand, in the process of being defined. The creation of a web presence was one of the first big steps in helping to create and define the brand of the restaurant while getting the word out. During the construction of the website, the restaurant space in Technology Square was under construction as well. After a tour of the restaurant space, which fully encompassed Catalyst’s vision, Getfused was able create a web presence that represented the brand and vision for the restaurant.

The Solution
Getfused was able to take Chef Kovel’s vision and translate that over to the digital space. A landing page was created encompassing the restaurant logo and colors, giving potential restaurant visitors a space to sign up for email notifications, and participate with Catalyst in their social media presences. The restaurant’s vision continued to evolve as the full web presence was given design aesthetics and functionality. Open Table was integrated into the website, allowing users to make reservations seamlessly, while lowering costs for Catalyst Restaurant. Finally, social media was integrated, as a Twitter feed was implemented into the homepage of the site, allowing Catalyst to update dinner and lunch specials on the quickly and effectively – broadcasting to their Twitter audience and displaying on their site.

Results