Boston Ski & Sports Club
The Challenge
BSSC was looking for a website that would appeal to a young professional audience, with a chic and hip appearance. They were hoping to improve the ease of navigation throughout the site, giving users all the information they need right there, in turn decreasing the phone calls to BSSC. BSSC wanted the ability to update content on a consistent basis and provide users with the most up to date information.
The Solution
Getfused redesigned the BSSC website. The website design and styles created a young, cool look which represented the brand and resonated with the target audience. The design was placed onto the Getfused CMS, which allowed BSSC to update content on a consistent basis including events, sports offerings, promotions, news and more.
Results
BSSC saw a decrease in phone calls, as users were able to gather the information they needed from the website. The website allowed for newsletter signups, which increased due to the placement and integration on the site. Overall, the website provided a young and hip environment that allowed the target audience to sign up for activities and events with online registration.