Rutherfoord
www.rutherfoord.com
The Challenge
Rutherfoord Insurance was looking to increase brand awareness among potential clients and increase awareness of all Rutherfoord service offerings to the existing client base. They were looking to leverage the web presence to provide convenient access to client portals and information, while reducing the costs associated with custom support, by offering self-help information on the site.
The Solution
Getfused’s information architecture team focused the site on Rutherfoord’s service offerings, and providing information specific to each service. Getfused also created a location management tool, allowing Rutherfoord to easily update locations and provide a centralized landing page for users to view specific location information. Rutherfoord was also given the tools to enhance their search engine optimization through our GetSearched Professional Seminar.
Results
“Getfused is different from other web design firms because they focus on the user experience, which gives you a better marketing tool and your prospects and clients a better resource. Their professionalism and service will make your job easier and the talent base of their team is impressive.”
-Carol K. Billingsley
Director of Marketing Communications
Rutherfoord