The Patriots Hall did not have its own website; instead only consuming a single page on the New England Patriots’ website. The New England Patriots wanted to create a separate experience dedicated to the hall, representing its architectural features and showcasing the experience of visiting the Patriots Hall.
Getfused was able to create a separate web presence for the Patriots Hall, representing the Patriots brand in conjunction with the unique brand of the Hall. Getfused was also able to represent the architecture of the Hall through the design and the layout of information throughout the site.
As a result, there was a restatement of the Hall as it became its own unique experience for fans. The differentiated website provided an improved experience for fans, allowing for more information and a true experience.