Legal Sea Foods had visions of extending its brand and its revenue via a new online presence. Legal Sea Foods was looking to create an online strategy aimed at attracting a broader, nationwide audience, by using advanced web based technology to streamline the business process, lower overhead and identify new channels for growth.
Getfused developed a new, refreshed public web site for Legal Sea Foods by creating a user-centric site that built upon and extended the Legal Sea Foods brand. Getfused created a web presence that specified usage patterns for all types of visitors and quickly drove them to the valuable and relevant content they were looking for. The new web presence brought a new level of interactivity to users, allowing them to experience the variety of Legal Sea Foods offerings.
The new web presence has had a tremendous impact on Legal Sea Foods. They have seen an increase in event bookings, increased online leads and booking for private dining. The layout of the site helped to double newsletter subscribers and drive more attendees to events such as wine tastings, which often sell out shortly after being posted online. In addition to ensuring compliancy with PCI standards, the new website has been honored with several awards, including several Davey awards, being named a top website by Hospitality Magazine and being the first restaurant website to meet the National Foundation for the Blind's standards through compliancy with Section 508 of the American Disabilities Act.