Mixed Martial Arts
www.mixedmartialarts.com
The Challenge
The MMA website is the world’s largest Mixed Martial Arts forum, offering an abundance of content to its users. However, the content was separated and unstructured, making it difficult for fans to access. In addition, the design of the website did not reflect the MMA brand, resulting in poor branding on the site and sent conflicting brand messages.
The Solution
Through information architecture and user-centric design, Getfused was able to unify MMA’s content onto our Getfused CMS platform, creating a user-friendly way for fans to consume content. Getfused was also able to strategically use the new layout of the site to leverage the power of advertisements for revenue generation.
Getfused also did a complete redesign of the MMA website. The redesign gave the site a strong brand focus and streamlined brand messaging. In addition, Getfused created a new logo to represent the MMA sport. Finally, Getfused created a mobile application to bring the new web presence experience to mobile devices and allow users to interact with the forums while on the go.
Results
The MMA now has a unified brand experience across all channels, which includes the brand of the new website being used across all product lines. The MMA saw an increase in revenue from advertisements and an increase in the number of fans interacting with the forums from their mobile devices.