Patriots.com
www.patriots.com
The Challenge
The New England Patriots had vast amounts of content, but their site lacked structure and had a poor navigation. It was challenging for users to navigate the depth of the site and find the content they were looking for. In addition, the site was outdated and needed a more robust content management system.
The Solution
The Getfused user experience team helped to streamline and optimize the navigation and create a rich user experience with easy to use navigation and improved content structure. Leveraging the Getfused Content Management System platform, allows the Patriots staff to upload timely content on a consistent basis. The Getfused design team gave the site a design refresh that had a sportier look and feel that resonated with the New England Patriots’ passionate sports fan audience.
Results
The easy to use, robust content management system helped to drive quality content to the site quickly. As a result, The New England Patriots have more content than any other NFL team. The increase in content with the ease of use, also resulted in a large increase in repeat visitors. The new design and frequency of content updates kept users coming back to the site regularly.