The Patriots were seeing demand for mobile content by fans. The Patriots needed to give their fans what they were looking for on the devices they wanted to receive rich content on. The fan base desired easy to find information on the go, especially on game day.
Getfused created a mobile application for the iPhone and Android on the Getfused mobile platform. This gave the New England Patriots the ease and ability of pushing engaging and instant content to mobile devices.
The New England Patriots mobile application increased mobile users within the New England Patriots fan base and increased the amount of time users spent on Patriots’ digital media. The mobile application drove fan engagement by allowing them to watch the game at the stadium or at home, and view personalized content on their mobile device. The New England Patriots staff was able to drive content to the hands of mobile users quickly and effectively through their content management system, which required no additional effort from staff.