News - Burger King / UFC Multcast Video Feed

July 30, 2009 -
Question:  How do you deploy a live feed on your web site? 
Answer:  Very carefully.

Question:  How do you deploy four (4) live feeds simultaneously on the sixth most popular sporting site on the planet during one of their highly successful pay-per-view event?
Answer:  You hire Getfused!

The term “high availability” takes on a unique perspective when dealing with the information rabid fans of the Ultimate Fighting Championship (UFC).  Getfused is no stranger to providing a rock solid web presence that works in tandem with a televised broadcast.  We are the only firm that has pulled off a similar multi-feed display during the Super Bowl.

Getfused worked closely with the UFC and Burger King to provide a one-of-a-kind online experience that allowed site visitors to select from one of four-backstage/side stage feeds during the UFC 100 fight night.  

“Test, test and test again” was the advice of seasoned entertainment web developer, Gabe Smallman of Getfused. 

Gabe added, “In this setting you have no margin for error.  The fans expect a flawless and fast loading experience.  The UFC expects us to deliver and Burger King expects no less.”  

Getfused also had to build a user interface that was intuitive and easy to operate.  “People simply expect online entertainment to be easily accessed”, said Spencer Collier, Getfused President.  “We are then able to build excitement and foster an impulse mood that can be converted in a desire action such as ordering a pay-per-view event or visiting a sponsor site.”