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News - CareerPerfect has made significant changes to their website and partner websites!
June 01, 2009 - As of June 2009, site visitors will experience an updated and refreshing web presence which better demonstrates CareerPerfect’s capabilities and emphasizes one of their main services, Resume Writing. Redundant information has been eliminated and various categories of users are experiencing improved access to information.
Getfused worked diligently with CareerPerfect to identify and provide each of their varied audience segments the ability to quickly find pertinent information and complete specific tasks.
At the start of the project, Getfused set out to define CareerPerfect’s mission and business goals, what services they were focused on growing and what audience they were targeting. We discovered a need to promote their premier service as resume writing and create a clear conversion funnel for potential customers. CareerPerfect wanted to improve usability through easy self-identification of user-type and corresponding service packages. CareerPerfect wanted to improve the usability experience of returning customers (post sale services) and deploy a highly customizable design layer divorced from the application base to promote easy partner integration and flexibility.
Getfused implemented an intense pre-design plan utilizing valuable Information Architecture and Usability exercises to better identify in detail personas, demographic information, ranking and priority of valuable items and much more. Upon completed of this intense pre-design phase we were able to intelligently move forward with creating a story board, wireframes and design compositions.
Through a visually compelling design and superior site architecture, CareerPerfect’s site now embodies the versatility and high quality customer care of a firm with the skills, reputation and dedication to excellence. The site showcases all service enablers yet emphasize above all, the resume writing service. The site is organized around a user-centered design that funnels prospects to highly relevant information within 3 clicks or less, with user-appropriate calls to action. An improved service matrix provides a tool to quickly identify the contents of each package and quickly identify the value and make a purchase.
Getfused’s designers are usability experts who understand how to bring your solution’s information architecture to life and how to exploit web design elements to queue users through your content in an intuitive, concise way. Extensive experience designing for highly dynamic web applications means that our designs are very flexible and scalable—they can easily accommodate changes as your application evolves over time.
Getfused worked diligently with CareerPerfect to identify and provide each of their varied audience segments the ability to quickly find pertinent information and complete specific tasks.
At the start of the project, Getfused set out to define CareerPerfect’s mission and business goals, what services they were focused on growing and what audience they were targeting. We discovered a need to promote their premier service as resume writing and create a clear conversion funnel for potential customers. CareerPerfect wanted to improve usability through easy self-identification of user-type and corresponding service packages. CareerPerfect wanted to improve the usability experience of returning customers (post sale services) and deploy a highly customizable design layer divorced from the application base to promote easy partner integration and flexibility.
Getfused implemented an intense pre-design plan utilizing valuable Information Architecture and Usability exercises to better identify in detail personas, demographic information, ranking and priority of valuable items and much more. Upon completed of this intense pre-design phase we were able to intelligently move forward with creating a story board, wireframes and design compositions.
Through a visually compelling design and superior site architecture, CareerPerfect’s site now embodies the versatility and high quality customer care of a firm with the skills, reputation and dedication to excellence. The site showcases all service enablers yet emphasize above all, the resume writing service. The site is organized around a user-centered design that funnels prospects to highly relevant information within 3 clicks or less, with user-appropriate calls to action. An improved service matrix provides a tool to quickly identify the contents of each package and quickly identify the value and make a purchase.
Getfused’s designers are usability experts who understand how to bring your solution’s information architecture to life and how to exploit web design elements to queue users through your content in an intuitive, concise way. Extensive experience designing for highly dynamic web applications means that our designs are very flexible and scalable—they can easily accommodate changes as your application evolves over time.
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